MIGUEL CABALLERO
I use social anthropology to build analytical strategies that move brands from guessing what customers want to knowing why they want it!
THE CULTURAL EDGE: Digital strategy often fails because it misses the human context. As a social anthropologist, I see your customers not as data points, but as participants in a culture with specific rituals, languages, and anxieties.
Insights That Drive Results
Strategy only matters if it delivers growth. Here you will find detailed reports illustrating how my unique methodology—blending ethnographic social listening, semiotics, and data analysis—solved complex problems like customer churn, low brand loyalty, and market penetration failure.
These are not just campaigns; they are cultural diagnoses!
Services
Your Strategic Roadmap
I offer specialized services focused purely on the Strategy and Insight phase of your marketing. From developing a culturally informed Content Strategy and conducting in-depth Audience Ethnography to identifying your brand’s true Friction Points, I provide the analytical foundation your team needs before a single ad is run or a single piece of content is published.
